Seth Godin on Lessons Learned from Trader Joe's

Seth Godin, marketing guru extraordinaire, writes about lessons learned from Trader Joe's:

"Most of what they sell is private label. Now that they have scale, they are able to negotiate great prices from their suppliers, and more important, encourage/force their suppliers to make unique items, or organic foods, or foods of higher quality for the money. All of this is a virtuous cycle. The key mantra is that Trader’s finds foods for its customers, NOT customers for its foods."

Comments

[Bob Ciccio]

I live in Florida, Where is the closest state your located? Thank you b.ciccio

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[Jeff]

If anyone even bothers paging through the disgusting spam to see this comment...

Suuuure they find food for their customers! 63+ comments from disgruntled TJ's customers following the article http://www.trackingtraderjoes.com/2005/08/finding_discont.html about locating discontinued items. And those are just the people who found their way to this website.

[The North Face]

So fun article is! I agree the idea!