The St. Paul Pioneer Press has a story about the customers who love Trader Joe's, Trader Joe's Fans Prove Retailers are the New Rock Stars.
"Nothing was being given away or discounted beyond its "everyday low price." There was no face painting, no celebrity appearances. Still, shoppers arrived by the dozens Monday for the opening of the Twin Cities' first Trader Joe's grocery store. They stood an hour in line to be among the first inside. They parked several blocks away. They waited a half-hour to pay for trail mix and hunks of cheese."
Another company that also has a fiercely loyal customer base had people line up for a half mile to get into their new store in Manhattan this weekend: Apple.
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